6 Tips For Growing Your Ontario, CA Business In 2021

2021 is here, and with it comes new opportunities to grow your business. While Ontario, California is a great location for owning a business and finding exceptional talent, every business has been impacted by the events of 2020. If you’re looking to inject new life (and new profits) into your company this year, read our top tips for growing your business in 2021. 

1. Strengthen Internal Processes 

If projections for 2021 are still low, use this time to focus on things you’ve been putting off. Whether it’s launching your digital marketing strategy, ramping up your social media presence, or giving employees more skill training, strengthening your team will better prepare you for when business picks back up again. Plus, implementing these new skills empowers you to better connect with your customers and offer them a better experience when they choose to use your products or services again.  

2. Build Relationships With Customers 

With 69% of consumers reporting they don’t trust advertisements, building authentic relationships with your customer base will become even more important in 2021. Find ways to make your customers feel valued before and long after they click “add to cart” or swipe their card at your brick & mortar location. If you’re not sure where to start, begin by getting a solid understanding of your target demographic and their interests. Then, humanize your interactions with them by tailoring your messages, going above and beyond when it comes to customer support, and providing incentives to loyal customers. 

3. Provide Payment Options

Many of your customers may have been financially impacted by COVID-19. Help make their experience with you less stressful by offering a variety of payment options, such as layaway or payment plans. Providing this flexibility makes your products and services accessible to more customers, which directly impacts your revenue. 

4. Start A Loyalty Or Referral Program

With costs of customer acquisition rising, getting customers to refer their network to your business can make the world of difference to your bottom line. Encourage die-hard customers to spread the word about your business by starting a referral program or giving perks to reward repeat purchases. Since 81% of customers trust advice from friends and family over businesses, getting your customer base to vouch for you can have big returns.1   

5. Look For Partnership Opportunities 

Partnerships with other local businesses or businesses with a similar target audience can help you reach new customers, grow your reputation, and increase revenue. Not sure how to find the right partner for you? Look for businesses with complimentary products and services or those who share your company values. Ontario’s Economic Development Agency can also help you network with leaders and business owners in your industry to find a great future partner. 

6. Stay Up-To-Date With COVID Rules & Regulations

Staying up-to-date with the latest COVID regulations can help you anticipate changes and better serve your customers. To help you understand what will impact your Ontario-based business, the Economic Development Agency developed a comprehensive COVID-19 resource section. Visit this page often to stay on top of new information regarding safety measures and vaccination efforts.

For more support in growing your Ontario-based business, contact the Economic Development Agency. Our team is here to help you make your business a success, whether you’re starting a new business, expanding a current business, or relocating your business to the City.