8 Things You Should Consider When Selecting Your Business’ Location Site
Whether you’re starting a new business or relocating your current company, selecting your business’ new location is a complex decision. To help you choose the best location to grow your business, we’ve identified a few key factors to consider:
1. Street Access & Parking
You may want to be on a busy street to boost your business’ visibility, but is it easy for cars to enter and exit your parking lot? What about delivery trucks? If you need to receive deliveries, make sure your suppliers can get in and out easily. This is especially important if you plan on receiving freight pallets, since you’ll need loading docks and ample room for larger trucks to maneuver. You’ll also want to consider how much parking space is available for customers and employees, how well-maintained the parking lot is, and if it’s adequately lit on evenings and weekends.
Depending on your industry and the building’s code, you’ll need to take accessibility into account. Consider how easy it is for individuals with disabilities to enter your store, as well as any steps you’ll need to take to make your building more accessible.
You should also consider how easy it is for you to access the building. Renting a space in an office building may be convenient, but may come with some disadvantages. If the building closes on the weekends or at certain times of the day when you plan on working, you’ll need to continue searching.
3. Foot Traffic
Depending on your industry, foot traffic could be essential to success. For example, most retail businesses want to be in a high-traffic area where shoppers are likely to pass by. On the other hand, if your business requires confidentiality, you may want to look for a quieter area.
In some industries where comparison shopping is the norm, being near competition is helpful. In other industries, being too close to similar business will force you to increase your marketing efforts, which can be a financial strain.
5. Surrounding Businesses
Taking a look can help you determine the quality of your company as an employer. Are there a variety of options for your employees to go to lunch? Are there daycares close by? Finding a location with these types of perks can play a role in attracting and retaining top talent.
6. Access To Transportation
Proximity to transportation is an important factor for any business. For corporate or retail businesses, direct access via the freeway may be an important consideration for attracting clientele and employees. For manufacturing, transportation and logistics, or warehousing companies, proximity to rail lines, ports, and cargo air options will be critical to your shipping and delivery process. Ontario is well-positioned to support these businesses. Interstate 10, Interstate 15, and State Route 60 are easily accessible and make it easy to travel to, from, and through the City. Ontario International Airport is at the center of the City. UPS and FedEx, two global leaders in integrated logistics, have hubs located at the Airport, ranking Ontario International Airport in the top ten airports nationally for annual cargo volume. Additionally, the City sits 45 miles from the Ports of Los Angeles and Long Beach, and two major railways, Burlington Northern Santa Fe Railway and the Union Pacific Railway, run through the City.
7. Zoning Requirements
Many cities have zoning requirements that allow certain types of businesses to be located in certain areas of town. For example, if you’re looking to relocate a manufacturing business, you’ll need to choose a location that is zoned for manufacturing. If you’re hoping to relocate your business to Ontario, take a look at the Zoning Map and Zoning and Land Use documents to better understand Zoning Districts and Boundaries within the City. The Economic Development team is always available to help you with zoning concerns and questions.
If you find a location that meets all of these criteria, be sure to check the cost. This applies to monthly mortgage or rent payments as well as the cost to your customers and employees. High rent, taxes, and paid parking can all affect the number of customers and employees you can attract.
Are you looking for the perfect location for your location? The City of Ontario’s Economic Development team is here to help. We’ll give you the guidance you need to understand the region as whole, the City, and specific Ontario neighborhoods. Contact us today to learn more about how we can help you build the business of your dreams in Ontario.