Citizens Business Bank Arena Celebrates 45% Attendance Increase in 2016/17
SMG, the world leader in venue management, took over management of Citizens Business Bank Arena in Ontario, California on July 1, 2016. One year later, the results are in and they prove the decision by the City of Ontario to change management services at Citizens Business Bank Arena was a very good move. "We are thrilled that during our first year of management the attendance (outside of the home team sporting events) increased by 45%,” said Michael Krouse, President & CEO of Citizens Business Bank Arena and Regional Vice President for SMG. “Our goals this past year were to improve attendance, increase food and beverage options, and upgrade the overall guest experience,” added Krouse.