Accomplished Entrepreneur and Innovator in the fields of Internet, E-commerce, and Entertainment.

Jeff Hoffman is an accomplished entrepreneur and innovator in the fields of Internet, e-commerce, and entertainment. Having launched his first software company while still a student at Yale University, Hoffman has founded and grown a series of successful startup companies in his career, guiding his companies to both acquisitions and public offerings. Jeff is perhaps best known as a founder and CEO in the family of companies, where he led the development and launch of Priceline’s consumer company (Priceline YardSale). Hoffman writes a regular column on innovation and entrepreneurship for Inc. Magazine, and works with the White House, the Executive Office of the President, the US State Department, and the US Department of Commerce to support business and economic growth initiatives all over the world. Jeff is currently a founder and partner in ColorJar, LLC, the Idea Accelerator company that helps entrepreneurs and small business owners launch and grow new business ventures. Today Jeff serves on the international advisory boards of Global Entrepreneurship Week, the Kauffman Foundation, the APEC Startup Initiative (21 member nations), JumpStart, the US State Department’s GIST program (Global Innovation through Science and Technology), building entrepreneurial ecosystems in emerging nations on every continent. Contact Jeff Hoffman at [email protected]